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Corso Executive Intelligenza artificiale e Personal media: Nuovi modelli per la comunicazione e il giornalismo



The media sector is undergoing radical change. For journalists and communication experts it is crucial to keep up with the times to be competitive and aware of their role in the digital revolution.

To understand the new communication strategies, the Luiss School of Government, in collaboration with the Master in Journalism and Multimedia Communication "Massimo Baldini" and the Luiss Data Lab, establishes a new Executive Course in AI and Personal Media: New models for communication and journalism aimed at professionals and graduates who want to increase their skills in the field of collection, processing and use of data and their narrative and representation in traditional and social media.

Thanks to lectures, workshops and seminar activities, members will deepen their knowledge of the main application technologies (machine learning, artificial intelligence, blockchain, data driven, Virtual Reality / Augmented Reality), the most important data analysis methods and will obtain exclusive training in these innovative storytelling techniques.

The course will prepare the participants on how to consult the databases and on how to use the software, and will provide them with a survey on the main data visualization techniques, in order to produce quality information and combat disinformation and fake news. With the specialization course you will learn the strategies of investigative journalism, data driven journalism, stream processing, social information services, data management, new organizational models, new techniques for building brand reputation and new business strategies that allow you to discover new marketing frontiers and develop a renewed attention to data as an essential element for an innovative storytelling for traditional and online newspapers, but also brands and companies that increasingly require the figures of content providers, data analysts, viewers and storytellers.

Enrolled students will become part of the Alumni community of the Luiss Guido Carli University, a network of experiences and practices of excellence that will continue to be present throughout the professional career of former students. By enrolling in the course you can take advantage of numerous discounts, participate in events, conferences, attend free courses and seminars with prestigious personalities.

More information

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